It is always the worst when you have spent lots of time writing content for your blog, to be disappointed by the number of people reading it. I am sure that every blogger has been there. No one starts off with lots of traffic. It is all about finding which ways generate the best return for your blog and taking advantage of it. After all, if you don’t put your blog out there, no one is going to find it. Here’s how you can increase your blog traffic.
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Before you start looking into how to drive traffic, you need a purpose for them to actually come to your blog. That is your content! What information or value are you bringing to your readers?
- High-Quality Content
Don’t just write a load of posts for the sake of it. Take your time in ensuring you are delivering high-quality content specific to your blog niche. Have a read of similar bloggers posts, but do not copy. You will gain readers that return if you can offer something different to everyone else.
- Supporting Images
Who doesn’t love large high-quality images in a blog post? If you are writing a review, for example, why not add some images of the product. This adds a personal feel to your blog and helps with your blog branding – more on this in the next section.
One of the main factors that will help your content get out there (without even doing anything) is ensuring that it can be easily shared. The first way to ensure this is to write about content that people will want to share with their followers; for example, a blogger resources list. It could generally be any post, but content that helps other people will more likely be shared by the reader. The second way to do this is to ensure that there are share buttons on your blog and easy to find. You can have built-in theme buttons or find a separate plugin (WordPress).
I honestly believe this point is largely underestimated. I am not saying you need to blog every day, but establish a regular routine in which you will post new content. People get bored if you only post every now and then. You will more likely gain a regular following if you post regularly and are engaging with readers. You could highlight your schedule on your blog homepage or announce posts on social media.
When I think about the blogs that I love and read regularly they all have something in common. They all look professional and have a clean theme. This is something that can be interpreted differently for everyone as we all have different tastes.
It is fairly easy to make sure your theme looks nice and is easy to read, for example, do your fonts fit with your theme and are easy to read? Does your background colour make your blog hard to read? Once you have found a theme you like, it is then good to create (or buy) a header and/or some logos for your blog. This helps give your blog a ‘personality’ and readers will remember this. Think of your blog as if it were a person, if it has unique aspects to it that make it unique, readers will connect and begin to trust your content, consequently, they will return.
This is the biggest part of utilising the best method that works for your blog to increase traffic. Social media is how you share your content and get people to read it. There are more platforms than those mentioned but these are the ones I am familiar with, if you have luck with different ones please share them in a comment!
- Blog Commenting
I try to do this as much as I possibly can. If you go out of your way to read and comments on someone’s posts regularly chances are they will return the favour, or other people will find you where you left a comment. Be nice about the blogger’s post and leave your blog link (do not spam). It can take a lot of time to comment on lots of blogs but you can’t expect others to do it if you aren’t doing it yourself.
The blogging community on Twitter is fantastic. Everyone is very inclusive and there are different chats you can get involved with on there, at different times throughout the week. My advice is if you are just starting out, get involved with these chats and get talking to people. Follow them and go and check out their blog. My biggest traffic driver at the moment is Twitter.
I wasn’t too sure about this platform when I first started using it. Basically, Bloglovin indexes your blog in their platform, so other people can read it there and follow you. You can also pop up if someone searches for something relevant to your posts. It took me a while to gain traction with followers but I do find a lot of people reading my blog come from Bloglovin. I personally find Bloglovin a really easy way to find my favourite blogs latest posts.
If you already have a Pinterest account, why not incorporate your blog posts, this is another stream of traffic. If you haven’t got an account, get one set up and be sure to create or use Pinterest friendly images in your blog posts. Read more about that here.
I can’t really comment on this platform as I don’t use it for my blog. But, if you take really nice images that you can incorporate into an Instagram ‘theme’, I am sure you will do well on the platform. There is lots of talk about the engagement being low on IG at the moment. It is probably worth considering that when thinking about what to put your time into.
I hope you enjoyed this post and it has been helpful, please share it on your social media!
Do you have any other ways of increasing your blog traffic? What are your favourite blog social media platforms?
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